Homemed-tech market research

med-tech market research

  • Market Assessment of Respiratory and Surgical Devices in Africa

    • May 24, 2020
    • Posted by: Team EMeRG
    • Category: Cardiovascular devices, Market Entry Assessment, Maternal & Infant Care
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    Our Client: A global medical technologies firm with specialization in ICU and OR medical devices Challenge Statement: Our client was looking to assess the overall attractiveness and market potential for select medical devices across six major African markets including Morocco, South Africa, Nigeria, Kenya, Algeria and Egypt.  EMeRG Approach:  Using our proprietary HospeTrack dataset, an in-depth customer
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  • NPI – Assessment of E-commerce portal for Medical Devices in Latin America

    • May 24, 2020
    • Posted by: Team EMeRG
    • Category: GTM Strategy, ICU equipment, Latin America, NPI Research, Operating Room devices, Patient Monitoring
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    Our Client: A global medical technologies firm with specialization in ICU and OR medical devices Challenge Statement: Our client was looking to introduce a new e-commerce platform for medical devices as well as spare parts across geographies such as Colombia, Mexico etc. The client wanted to understand how the portal should be designed, its key differentiators, types
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  • Market Assessment for Contrast Agents in ASEAN

    • May 24, 2020
    • Posted by: Team EMeRG
    • Category: GTM Strategy, ICU equipment, Maternal & Infant Care, Patient Monitoring, Pricing Research
    No Comments
    Our Client: A global medical devices firm and leading pharma diagnostics company Challenge Statement: Our client was looking to understand the market dynamics and competitive landscape to push their existing contrast agents while launching new products across specific customer segments within ASEAN EMeRG Approach:  Using our proprietary HospeTrack database, in-depth segmentation of individual hospitals was conducted across
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  • Assessing Clinical and Operational Outcomes of PET-CT in India

    • May 21, 2020
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY BUSINESS CHALLENGES, Nuclear Medicine Equipment, Outcomes Research
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    Our Client: A global medical technologies manufacturer dealing with nuclear medicine equipment Challenge Statement: Our client wanted to develop deep, quantifiable evidence supporting their clinical, operational and financial claims with regards to a newly developed PET-CT Scanner EMeRG Approach:  Key hospitals in Tier II/III towns within India having the relevant PET-CT scanner were identified and screened Site visits were
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  • Pricing and Value Proposition Assessment for Ultrasound Machines In India

    • November 15, 2017
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, Market Entry Assessment, Maternal & Infant Care, NPI Research, Pricing Research, Value Prop Assessment
    No Comments
    “45% of the non-owners of ultrasound interviewed were Obs/Gyn specialists, practicing for >16 years. Clearly, adoption of ultrasound in India would take more than just lowering price points…” Overview: Ultrasound Market in India Valued at $170Mn in 2016, the market for diagnostic ultrasound in India is characterized by immense fragmentation. While on the one hand,
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